From an early age, Sander found himself drawn to dance as a way of expressing what words could not. Ballroom and Latin became his second language, a form of storytelling that allowed him to connect with audiences on a deeper level.

Beyond the stage, Sander is a dedicated choreographer and teacher, working with dancers at all levels, from students to professionals and participants at the Eric Scherderhuis. He has also trained and choreographed for well-known artists such as Buddy Vedder and Esmee Dekker in preparation for the Dommelgraaf & Cornelissen musical Saturday Night Fever, collaborating with Rosanne Rebergen and Chiara Re.

For Sander, dance is about authenticity, confidence, and honoring the essence of each style. In a rapidly evolving world, he believes in preserving the integrity and character of dance, ensuring that its roots remain strong while inspiring the next generation to embrace their own unique identity.

AG&C stands with artists who lead with authenticity and vision. Working with someone as driven, grounded, and artistically precise as Sander is a true reflection of our mission.

Together, we shape the strategic direction of his brand across multiple platforms, while staying true to the core values that define his work: craft, clarity, and connection. Our collaboration spans personal branding, positioning, and identifying new professional opportunities, on and beyond the stage. Whether through performance, choreography, or education, we ensure Sander’s voice remains as powerful and distinctive as his movement.